This time Honda chooses its high-tech research laboratory in Silicon Valley to unveil its technology-packed 2016 Honda Accord instead of traditional car debut venues, i.e., Los Angeles, New York and Detroit. The company is the first major automaker to introduce a high-volume model of a car in Silicon Valley.
The Japanese automobile manufacturer used the event to unveil the latest Accord model, marking the grand opening of its sprawling 35,000-square-foot research and development center in Mountain View. The lab has been built with an aim to proliferate research on Internet-connected cars, in-car apps and others.
As far as the new model of Accord is concerned, it will be the first Honda model and first high-volume car to feature Apple Car Play® and Android Auto™. The company will reveal about pricing and fuel economy later this year. It is also loaded with Honda Sensing™, which helps driver reduce workload and avoid the severity of a vehicle collision. This feature is a future to the highly automated cars.
With the grand launch of the Accord Model, the automaker has also announced to open a new innovation R&D initiative—Honda Accelerator—to provide resources for breakthrough technology innovators to enhance the automotive experience.
Further, the Honda’s Silicon Valley is focused on researching and prototyping game-changing innovations. It is now concentrating on the concepts of novel human-machine interfaces, connected mobility, and supporting-developing apps through Honda Developer Studio and computer science research for enhanced vehicle intelligence.
“As an industry, we are on the verge of some major transformational changes brought on by the convergence of what have been, to this point, largely disparate technology disciplines,” said Honda R&D Americas President, Frank Paluch. “Honda will embrace and help lead this convergence. Our operations in Silicon Valley are a testimony to our focus on this new direction in our product and technology development efforts”, he added further.
Skipping typical new car debut venues such as Detroit, Los Angeles and New York, Honda unveiled its latest Accord model Thursday at a high-tech research laboratory in Silicon Valley.
Although an unusual place to introduce Honda’s 2016 version of the mild-mannered family sedan, California’s best-selling car last year, the announcement symbolized the region’s growing importance for auto industry innovation.